
Simplicity is the New Luxury
Since its very inception, Bosch has been a brand that is relentless in the pursuit of providing quality products that are designed around the needs of consumers. Thus, the brand core of "Invented for Life" isn’t a motto and it isn’t a tagline, it’s the basis of how we approach innovation. The goal is to enhance the lives of our consumers through quality that’s perceivable by all of the senses.; surprisingly simple solutions that lend ease to the kitchen, a design that’s modern and authentic, and perfect results that are the product of our tireless engeineering standards. Bosch Home Appliance - invented for no other purpose than the life we live.